Top 10 Reasons to Be Ethical and Live With Integrity

Choosing to live ethically and with integrity isn’t for the faint of heart. It means making choices and dealing with consequences that choosing to lie might help you avoid, at least in the short-term. Here are the top 10 reasons why it’s worth the time and energy.

1. It’s a great way to keep life simple. Life is complicated enough already, and it certainly seems like the trend is towards exponential complications in our society. Living with integrity is one way to keep it simplified. You don’t have to remember who you told what, or pretend to be something you’re not, or to deal with consequences you’d rather avoid which…

2. Saves you time and energy. Fixing problems that can simply be avoided is an unfortunate waste of time and energy. If you’re up to accomplishing big stuff in the world, this side effect of living ethically and integrously is one that you are going to have to leverage in your favor.

3. It’s a small world after all. I live in bustling Miami, rubbing elbows on a regular basis with over six million people (between Dade and Broward Counties), and yet I am still constantly surprised at the ways I meet people again after not seeing them for years. As a trainer and a coach I’ve come to appreciate what a truly small world it is. Having always strived to treat people with honesty and to live with integrity it makes it a happy surprise to see them again. And because they’re happy to see me too, it preserves my reputation in the circles of my new endeavors and I’m constantly rediscovering new warm market opportunities.

4. It keeps you from burning your bridges. When you live this way, you’re not burning any bridges. It is a small world and you never know when you will find it useful to cross back across bridges you thought you were done with.

5. Life is a relationship game. Life is a team sport and the kind of team you have and the kinds of relationships you have with them is going to determine the boundaries of your success, and the level of integrity that you’re living out of is going to have a direct impact on the kind of relationship that it is.

Design it wisely.

6. Your relationship with yourself. Whether you consciously realize it not, being ethical and living life with integrity builds your self-esteem, your self-respect and your faith and trust in yourself.

One of the most powerful tools we have for high powered living is our word.

When we can count on ourselves to keep our word with ourselves it increases our confidence in our ability to achieve big goals, which is a wonderful way that…

7. It’s using the Laws of Attraction. The underlying premise of the laws of attraction is about accomplishing more with less effort. Who wouldn’t want more of that?

8. It makes you distinctive and special. If you’re one of those people that thinks or says “But everybody’s doing it!” – cutting corners, living in shades of grey, cheating on their taxes, whatever it is for you – then this one is especially for you.

I often hear people say that in order to stay competitive they have to adopt some of the same shady practices the competition is using.

If everybody’s doing it, doesn’t being the one who says “I won’t” really make you stand out from the crowd?

9. It makes you a role model. Whether you realize it or not, people are modeling their behavior after you. What kind of a role model do you want to be?

10. It helps to build a life worth living. Nobody has ever laid on their death bed and longed for the opportunity to go back and do it all over so they can lie to more people, steal more stuff, and to throw the people they love under the bus just one more time.

Nor has anyone ever gone to their funeral and wished the same for them.

Living with ethics and integrity is the fundamental platform for a life worth living.

I would never be the one to suggest that financial and personal success isn’t worth chasing, but a life of integrity lays the ground work not only for that kind of success, but also for the personal success that will probably be the only kind of success that will really matter in the end.

Your partner in saying “YES!” passionately to life,

Tracy Batwinas



An Incredible New Weight Loss Product: Your Brain!

I would like to introduce you to an incredible new weight loss product: Your brain…

 

A Bit of History

I discovered a very unique mental technique for weight loss many, many years ago from a great New Thought teacher, Dr. Joseph Murphy. When I posted it on my business forum a few years ago, members publicly thanked me for their weight loss a short time later.

In 2005, I decided to conduct a formal test of the technique with a group of volunteer participants to prove the effectiveness of this method, which had not been revealed to the mainstream, for the purpose of potentially adding it to my library of prosperity programs. But first, I wanted to see enough positive results from the general public to support it.

I added my own enhancements to the technique based on my extensive knowledge of the subconscious mind and the results from that challenge proved the value of the process. The experience supported my conviction that to achieve success in any area of our life, we must first create the inner foundation – the mindset. Our bodies are the mirror of our mental, emotional and spiritual states. And the good news is that we can change that reflection!

I believe that whether most people realize it or not, there is a profound hunger for this knowledge (okay, pun possibly intended) – the missing link and shift in consciousness that will produce fast solutions in all areas of life, including what I refer to as “body prosperity.” Everyone is focusing on the outer solutions without attending to that vitally important foundation that will ensure their progress and results – the inner solution.

 

And Current Views

Using mental laws, you can lose weight in a natural, effortless way – by gently shifting the dominant thought in your subconscious mind and no longer thinking of yourself as having to lose weight. You change the focus of your consciousness to what you do want instead of what you don’t want. As long as you keep thinking of what you don’t want, you will continue to manifest more of what you don’t want. That is the nature of the subconscious mind and the foundation of mental law.

You must eliminate any belief in being a “dieter” or having to “lose weight” and instead create a new dominant thought in the mind of a fit, healthy body. Your subconscious mind will accept your new belief and will compulsively guide you to do everything necessary to accomplish that result.

A sculptor does not think at all about chipping away at stone or marble or clay… I believe he (or she) sees in the mind’s eye the image of what they want to create – the vision of the end result. And that’s what you are going to be doing with your body. You will no longer be concentrating on “chipping away” anything. You will be focused on the desired result. You will be creating the body that you want instead of bemoaning the body that you don’t want.

You may have to lose a large amount of weight or perhaps you need to lose minimally. You are not alone in any category and many others share your challenge. That’s what makes this process so interesting. A great teacher once said, “The law is no respecter of persons.” This means that the mental and spiritual laws work the same for everyone, no matter who you are and what your situation is. We are all made of the same mind stuff and spirit. Just as gravity will work for all alike, so will these mental laws, if you align yourself with them.

By instilling new seed thoughts in the subconscious, you will be creating a new set of core beliefs, and those beliefs will in turn create healing and a new physical condition.

 

Magic Pill

What is fascinating is that there is an ever-increasing number of diet books on the market, there is more knowledge available to us than ever before about nutrition and health, there are probably more gyms and fitness centers in our nation than at any other time. Yet our nation is “fatter” than it has ever been (and we need to stop blaming it all on sitting at computers).

The proliferation of weight loss programs and equipment marketed on the Internet, in all traditional media, and specifically on television, speaks volumes to the public’s search for a new and better magic pill.

Something does not make sense here. My opinion is that we are attempting to solve the problem from the outside when what we really need to do is establish a foundation on the inside as well.

All of the books, knowledge, diets and equipment in the world will not result in your “body” prosperity unless you first have the mindset for a fit, healthy body. Only then will those other tools help you. If you don’t have the mindset, then you will automatically keep reverting back to the tangible evidence of your core belief. Thus, the all too familiar “yo-yo.”

Applying the laws of mind and spirit is the closest thing you will ever find to a magic pill – it addresses the problem and provides the solution at the core level of belief which is the foundation for anything that we wish to create in life. And what is unique and refreshing is that this process does not promote any specific diet or exercise – you make the conscious effort to do your part and your subconscious mind will do the rest. Any changes in your habits or routine will be inspired from the inside out…naturally…not from will power or forced action.

The whole point of subconscious conditioning is to bring our consciousness to the point of acceptance that we already are where we want to be. Then the subconscious is compulsive and will intuitively guide us to the right foods, exercise, or whatever it takes to fulfill that vision. But we must instill the right message in our mind at the core level.

Using mental techniques does not “replace” healthy eating habits. It creates them! That’s the whole idea. The subconscious is the seat of habit. And of intuition. With the right mindset, your habits will become just that – healthy habits – instead of the compulsively unhealthy ones.

If your weight situation is not the result of wrong eating habits, then your subconscious knows the answer and is capable of creating the adjustments that are necessary for you to achieve your goals. There is that Universal Storehouse of Knowledge that is All Wisdom and knows all answers – all we need to do is tell it what we want by aligning ourselves with the laws – and it knows how to get us there.

So again, we use our minds to accept the idea, thought and picture of a fit, healthy person at his/her ideal weight. Once that idea is instilled in the mind, you will automatically be guided and directed to all that is necessary for you to fulfill that vision. You will intuitively want the right foods and pass on the wrong ones. You will adopt the proper exercise habits. You will be guided to the right coach or nutritional information to manifest your subconscious idea. It must happen because that is the law – the nature of mind. Mind will always create according to the seed thought.

 

When the imagination and the will are in conflict, the imagination always wins. – Emile Coue

 

Mindset of Being a ‘Dieter’

Here is something that I want you to think about carefully. I want you to consider this and keep considering it until you grasp it fully. It will be a very important factor in your solution.

If you have the mindset of being a dieter, of having to lose weight, if that is what you consistently feel like, then your subconscious keeps adjusting your habits to conform to that idea. It keeps you being “a dieter” or “on a diet.”. The subconscious does not think or reason, it just takes orders. Those orders are your thoughts and feelings.

In other words, when you do manage to lose some weight, your core belief of being a dieter will have you gain weight again so that you can continue being a dieter because that is what your subconscious mind thinks you are and thinks you want.

When you are constantly criticizing and condemning your body for its weight, you are reinforcing the very thing you don’t want. Your mind will perpetuate the condition because your mind thinks that’s what you want.

Do you get this?

You now have conflict between what you desire on a conscious level and what your subconscious mind thinks you want – opposing ideas. That great teacher Dr. Murphy said that if you tell a taxi driver to go to two different addresses, you will never get to your destination.

 

Am I qualified to make such claims about this mental process? I will let you decide. But the photos of me that appear online were taken within the past couple of years and with minor fluctuation, I have maintained this body for most of my life. I am healthy, trim, fit and look 20 years younger than my years. However, I come from a “fat” family. My mother wasn’t just overweight…she was obese, and when she died in the 80s, she was younger than I am now. My younger sister is gone too. But don’t think I can’t gain weight easily. Oh, yes I can, but my mind won’t let me. I have mentally conditioned my subconscious to it to never let me go beyond a specific weight and to keep me fit and healthy. I don’t think about what I have to do to maintain it, my mind does it for me – I lift weights, I eat healthy foods and I can indulge in fattening foods sporadically without repercussions. Automatic pilot. Will the mental technique work for you? I say…what have you got to LOSE? Body back guarantee.

Forget the word “diet.” This is the natural way we are created to use our minds – constructively and in alignment with Universal laws.

 

Footnote

As a teacher of mental and spiritual laws, I learned these universal laws and prosperity principles from the most brilliant New Thought teachers, far ahead of their time. It is time for this valuable esoteric knowledge to become more mainstream. Are you ready to become your own case study?

How’s this for a marketing idea: Mental weight loss clinics called “Brain Watchers International.”



The Psychology Of Racism

The root cause of racism is hatred and antagonism against the minority. These feelings are founded on feelings of superiority by the majority. There are places in the United States where white people vacated and left blacks. They will have businesses there, work there, but they cannot live in the neighborhood. Need some proof? Go to Baton Rouge.

How brainwashing has been used to control the mind.

Brainwashing is a form of mind control which targets a person’s ability to make choices without being pressured or coerced. When a person has been brainwashed, they are denied the ability to analyze and make deductions without caring what other people tell them. In the psychology of racism, prejudiced individuals have been brainwashed to think that they are superior and some of us are here to been seen and not heard. Some blacks have also been brainwashed to believe that they are worthless.

Racism and denying yourself worth.

We have to face some facts here. Racism entails comparing and contrasting the superiority of a person or group to the inferiority of another. This is not a win-win game. One party uses the perceived inferiority of the minority to show their superiority. The accused becomes both the jury and the judge – what a twisted world! Whenever racism is introduced, you can be sure someone will lose – and it’s always the minority.

Control The Mind Control The Person.

When it comes to the psychology of racism mind control is a pillar. Mind control also known as brainsweeping or coercive persuasion involves indoctrinating people to the extent that their freedom of thought is impaired. The indoctrinated individual has no capacity to ask themselves why they do what they do. Indeed, when you control a person’s mind, you have them in your grip and they will do your bidding.

Inferiority complex and racism.

In America racism is common and come in various forms and shapes including police brutality and racial profiling among others. This has resulted to low self-esteem among the minority especially blacks. Actually, low self-esteem is the number one reason for involvement in felonies. Why? Because racism is all about real power and when one human being is denied their power, they will react to show their displeasure.

Superiority complex psychology.

It is both laughable and ridiculous to know that superiority complex is a form of defense mechanism which people employ to recompense for inferior complex. Such people believe that their value is depended on abasing and hurting others.

Assassinating a person character with racism.

The psychology of racism involves character assassination. Character assassination can be described as a premeditated and consistent process which intends to malign or mess up with the credibility of a person or group of people. People who assassinate others’ character use various methods including misleading information, abasing, defamation and manipulation. This may lead to rejection by others who may not know the real truth – does this ring a bell? Racism is powerful and will often fight back through character assassination.

Nothing is impossible. If today we are living in well built houses and not caves, if today we are using modern stoves and not firewood, if today we are walking fully dressed and not naked, nothing is impossible. One day – racism will be history.



CCTV Cameras Guide

If you have ever walked into a place of business and seen the little cameras that hang around the room, aimed at entries, exits, and cash registers, then you already are familiar with the term security camera. But do you know these cameras are actually called CCTV cameras and they are used primarily for surveillance and security purposes.

Does it sound a little creepy to you to know you are being watched? You can relax because it is not like you are being stalked or spied on for the day. The cameras are strictly used for monitoring doorways for watching would be intruders, thieves, or attackers. It is re assuring to know that if someone has entered the building in hopes of robbing the cash register or kidnapping a child that the CCTV cameras will capture and record the face of the perpetrator and hopefully lead to their arrest.

While security cameras cannot prevent a crime, they can catch the theft in action that eventually will help police find the intruder. This is nice to know, especially when stolen children are involved.

Many kidnappers and thieves know they are being watched through the cameras. Businesses have wised up to this, also, and have learned how to combat the allusions from the intruders. The result of this new knowledge was hidden cameras. Now security cameras can be placed in everything, in anything, and in every place. The CCTV cameras are so small and tiny, you never know where they may be lurking. Bad for the intruder, good for the business! This offers a peace of mind to a business owner who is tired of their merchandise disappearing for free. It is no surprise that companies want this added protection.

There are some cameras that can transmit the data straight to the computer while some systems place the data onto a screen like TV. These cameras are used in places like malls, bigger sized business complexes and most government installations. CCTV cameras are installed in all kinds of places where you would never imagine them to be but you can rest assured that professional businesses and companies are not using them in a bad way. They are merely for monitoring the safety of businesses, children, and anti-theft purposes. They are used for good things and are needed in the public places. They have been used successfully to track down burglars, intruders, bank robbers, and kidnappers, among other things as well.



New CD and DVD Technology — Blu-Ray and HD-DVD

The compact disc has been around since 1978, developed by Phillips and Sony. The reason it was developed was to take over for the Laserdisc as the industry standard digital audio disc. Since its invention, we have seen many updates on the compact disc technology. The most recent being the CD-R and DVD discs. With the CD-R, you can now burn your own discs at home, and then modify those discs at a later date. DVD technology allows us to record video onto a disc, where we used to only be able to record audio and data. As time rolls by, and the disc industry advances, we are presented with new forms of these technologies. The two new contenders are Blu-Ray discs and HD-DVD, here’s a little information about each of these new disc types.

1. Blu-Ray

This type of disc, also known as Blu-Ray Disc, is the next generation of optical disc. It was developed by the Blu-Ray Disc Association, a group of consumer electronic/PC/media manufacturers, including: Apple, HP, Mitsubishi, Phillips, Sony, and others. The Blu-Ray disc type was mainly developed for recording, rewriting, and playing back high-definition (HD) video. It’s also perfect for storing large amounts of data, exceeding previous DVD-R disc storage capabilities. It can hold more than 5 times the amount of information that a traditional DVD can hold, up to 25GB single layer, and up to 50GB dual layer. One of the main differences of the Blu-Ray disc is the type of laser that the disc is read with. Normal DVDs are read with a red laser, the Blu-Ray discs are read with a blue-violet laser. The main benefit of this change is the wave length of the laser types. The traditional red laser has a wider focus, so the blue-violet laser can be focused more precisely allowing more tightly packed data. This equals more data in less space on the disc, this results in the additional storage space available on the new Blu-Ray discs. These new discs are backwards compatible with regular DVDs, which they are expected to replace in the near future.

2. HD-DVD

HD-DVD discs, High Definition Versatile Discs or High Definition Digital Video Discs, are very similar to the Blu-Ray discs. This disc type is being developed by a group of consumer electronics/PC companies, headed by Toshiba. They also use a blue-violet laser to read the contents of the disc, which results in an increase in storage capacity compared to normal DVD discs. The HD-DVD can store 15GB single layer and 30GB double layer, making their storage capacity 10GB per layer smaller than the Blu-Ray. But Toshiba has announced a triple layer disc that can hold 45GB of information, and the HD DVD discs can hold both HD DVD and regular DVD information on one disc.

Right now these two disc types are battling it out to become the next generation of DVD disc technology, conjuring up images of the battle between Betamax and VHS in the 80’s. I guess we’re all wondering who’s going to come out on top? In my honest opinion, I believe that Blu-Ray will become the new standard. Both disc types offer HD capability and large data storage capacity, so it’s kind of hard to say which is better. The Blu-Ray, with its greater maximum storage capacity and the fact that it’s being backed by more of the large consumer electronic/PC/media manufacturers, I believe will win the battle. But it’s all still up in the air, so only time will tell.



Fortunate and Lucky Baby Names As Per Numerology

Shakespeare asked, what’s in a name? But I say everything lies in a name. Ones name is the key to his/her success or failure in life.

Names have many hidden meanings which will make your baby stronger or weaker, intelligent or dumb and successful or failure in his/her life.

Selecting the perfect name for a baby girl or baby boy is one of the most challenging tasks for parents. But Parents who believe in Numerology don’t think so.

Names as per Numerology for a baby will make them Strong, Healthy, Active, Energetic, Intelligent, Successful and will create great opportunities in life.

For example baby born on 9.18.27 of any month should have a name number which works out to be 36 or 45. Otherwise baby may have to face lots of difficulties in life.

At the same time, I would like to say one should be thorough professional to do so, otherwise it could be harmful for your baby.

In baby name numerology report you will get your babies Fortunate Numerical name, which will bring great opportunities to your baby and also Characteristics, Finance, Lucky Numbers, Lucky dates, Lucky life partner number, Lucky Profession or Business, Lucky line of Education, Lucky Gems, Lucky Days, Lucky Period and many more.

So what are you waiting for? Take some professional Numerologists help and gift your baby a fortunate name which can create great opportunities to your baby.

So what could be the best gift that you can ever give your baby than the lucky name for their better future?



Beginners Guide to Buying a New Computer

With everyone being so reliant on computers to perform all sorts of tasks like, video editing, image creation, house design, data storage, emailing, social media, conferencing or even just chatting to a friend on the other side of the world, it’s important to know what type of computer and accessories you will need before you make a purchase.

So many of us are not too sure where to start, when it comes to buying a new PC. We rely either on what someone else has told us or on what the computer sales person tells us.

This article with provide you with some helpful tips on purchasing a PC and accessories that will meet your requirements and help prevent you falling prey to pushy sales people.

Misinformed

By not knowing what your computer requirements are and what you should buy, puts you at a disadvantage and at the mercy of some salespeople who just want to make a sale, regardless of whether it meets your need or not. Therefore, being none the wiser we tend to accept what we are being told as gospel, only to find out later on that we have been misinformed.

Extra Costs

You hear stories of people who have just bought a computer based on someone’s say so, only to discover later on that they need to purchase something extra. For example, a software trial program that came with the PC needs to be purchased because the trail version has expired.

Trial versions usually last for 60 days after which you need to purchase a license to continue to use it. Most first PC buyers are not told that they will need to purchase a software license when the trials run out. MS Office and Antivirus trial software are usually the two main programs that come already installed on a new PC.

As a side note, you can save some money by downloading a free MS Office look-alike program such as OpenOffice that does all that MS Office does and downloading a free antivirus program, such as AVG.

I recommend that you purchase a retail version of an antivirus program that includes a firewall. The firewall helps protect your computer from hackers and programs that try to gain access to your computer while connected to the internet. A firewall acts like a security fence.

Checklist

1) Note down what you would like to be able to do with your new computer, e.g., browse the internet, send email, chat with and view live video of distant family and friends, type up letters, play homemade videos, play music, print out photos, etc.

2) Ask family or friends to see if anyone can recommend a good computer store or a good brand of PC they have personally used and have had a good run from.

3) If you have a computer savvy friend ask them to accompany you to help you with your PC purchase.

4) Take your time; it is your money you are spending. Ask a lot of questions. Do not let any salesperson sell you what they want, but purchase what you want according to your checklist. Get them to answer your questions in non-technical language.

Be assertive but polite. If a salesperson can’t be bothered to take the time to explain things to you and answer your questions, then find another salesperson or store that will.

5) Ask what the best price is and what extras are they prepared to throw in.

Selection

Your selection criteria will be based on the following.

A quality brand, one that is well-known and has been around for a while e.g. Asus, Dell, HP or a well-known, locally assembled brand.

My recommended minimum requirements for a PC for basic usage based on current technology is as follows.

Intel I 5 2.3X GHz or I 7 2.8X GHz CPU (The speed of the processor)

750GB Hard Drive (The amount of internal storage)

4GB Ram (The amount of memory)

Graphics Card 1GB Ram

Combo CD/DVD/Blue Ray Burner

Keyboard/Mouse

Speakers

Bluetooth

Ethernet port

USB ports (at least 6)

20″ LCD Monitor PC

Windows 7 Operating system

Antivirus Software 1 year license (if possible)

One that has a warranty of 1 to 3 years, preferably 3 years. If it is not too expensive, purchase an extended warranty if the PC only comes with a 1 year warranty. Check what the warranty covers and if it comes with an on-site or return to base warranty.

An on-site warranty is where the service technician comes out to your house to service your computer. This removes the hassle of having to disconnect your computer system, and take it into the service center for service. Though it is more convenient for you to have an on-site warranty, it is not essential, just as long as you have a warranty cover of some sort.

Check if the computer repairs are performed locally or does the computer have to be sent away. If it has to be sent away, inquire as to what the repair turnaround time usually is.

It is much better to purchase a computer that has a local service center, as the repair turnaround time should be a lot shorter. It also has the advantage of you being able to deal with the service center personally if you have any issues, as opposed to dealing with a call center by phone in another part of the country or overseas.

Extras

If you want to do email, chat and view the family via the internet or printout letters, then you will need to purchase additional hardware items, such as a web camera, an inkjet or laser printer, a broadband modem and a broadband package for internet use.

Web cameras are not expensive, so purchase a good quality one. A good entry-level inkjet or laser printer these days are not expensive either, but one important thing to find out before you buy a printer is the cost of its consumables i.e. ink cartridges for the inkjet printer and the laser cartridge and drum for the laser printer. Inquire also, as to what is the average cost per page for black printing and color printing as some printer consumables are not cost-effective to use.

Setup

If you do not have anyone to help you setup your new computer, then you will have to get a PC technician to call round and setup your computer, printer, email and broadband. Before you do this though, inquire around to get the best rate and see if they can give you an estimate of the time and cost involved.

Protection

Finally, you will need to protect your new PC, printer and modem from the possibility of electrical damage by purchasing a good quality surge/spike protector.



Water Fuel Cars – Are They Useful?

Many consumers & companies across the world are looking for alternate options to fuel their vehicles. Since so many people are affected by the price hike in fuels, running a car by water as its fuel can be a simple solution. The whole world is facing a fuel crisis. This is not only attributed on the price grounds but also lead to environmental hazard. The high price of the fuel and several other damages to the Mother Nature is a matter of concern for many.

Current price of fuel can be easily tackled with a water fuel car which is quite cheap. Newspapers,   TV  and other  media  have been sending out the awareness message to people about the rising financial crisis and increase in the fuel costs. Many people in this world need cars for their everyday life. But, because of the price hike in fuels, maintaining the car expenses seem to be a major concern.

If it is possible to make the cars to run on water as its fuel on a mass scale then it can suitably solve a lot of financial problems for the people. Not everyone is aware by the water fuel cars and thus they lose a lot from the existing system that makes them spend more than they can afford. Oil companies have lobbied since a long time and have controlled the oil prices in the market. If water fuel cars are manufactured, then the people will have the freedom to decide. Moreover, this alternative source will definitely lower the demand for fuel which can alternatively lead to decline in oil prices.

Since water fuel cars will benefit the people as well as the environment, many people actually favor this option. In the changing world scenario, it is important that this eco-friendly product is launched in the market. Moreover, a product with environmental benefit will tend to gain popularity much faster if it is also cheaper as compared to existing technology. It is a great opportunity for any company to launch a car that runs on water fuel as it will not only generate huge number of sales but also paves way to innumerable kudos and accolades.



2020: The New Era of Advertising!

Remember! the advertising slogans ‘Hamara Bajaj’, ‘ I Love You Rasna’, ‘I am a complan boy’, ‘Sabki Pasand Nirma’… that still ring in our ears!

If you grew up in the 90s, then you must remember all the above slogans or jingles… More than you enjoyed watching your favourite program, you looked forward to the advertisements that came as fillers. Now, the question arises here that will we be still engrossed with the ads in 2020 too?

Year 2020, will be known as the new era where words like TV, newspaper or radio would mean nothing. In 2020, it is presumed that everything is going to be digital. You must be having few queries like, what will the advertising industry look like then? Who will be running the ad or media agencies? Will media buying be totally automated? Hope going through the article would make you understand about the digital age.

Though, the world of advertising has altogether misunderstood what the digital age means, here are a few warnings –

• Audience will be more advanced: Ads of 2020 will be created according to the audience motion. This will also lead into the feature, in which audiences will be able to choose outcomes at key moments in the ad films.

• Buyers will be more techie: Without any doubt, the buyers of the future will have a formal background in predictive analytics. Increasingly, with so much data to process, human buyers will be assisted by virtual agents.

• Fewer media sellers: By 2020, the majority of ad deals will be struck silently inside of machines. Remember 1960’s ‘Mad Men’, the practice of large teams of junior sellers hitting the streets and pitching banner ads to agencies will be dated in the same way. However, by the year 2020 there will be a period drama or ad movie based on the online ad industry circa 2004, which will be rather more humorous.

• Target people over the age of 40: The first objective of any ad maker is to select the target audience. By 2020, the banner ad is going to be 25 years old and the business will be mature in more ways than one. For example – Surfing the Web will seem as quaint as reading a physical newspaper today. So by keeping the target audience in mind, ads of 2020 is going to be more unique and simple, but with more humor.

• Agents, Clouds and Screens: This is for sure that, by 2020 the media industry is going to be moved to cloud-based computing platforms. A few of these platforms will also become dominant and also manage most of the screen-based buying too. Screens will come in all shapes and sizes and it will help our clients and audience to get to see ads in a large view screen with high definition. Also augmented reality software will offer new kinds of advertising opportunities too. Last but not the least, virtual agents will increasingly become a part of our personal and professional lives.



Influence of Society in Marriage

Marriage can not be separated from the society. Society will always influence the marriage institution. When Greece emerged as a worldwide empire, the family was affected. Whenever an empire rises up, the thoughts, the culture, and the practices of the ruling empire normally affects the lifestyle of its empire. For example when the British Empire came to some parts of Africa, the life and the ideals of British people filtered into the African society. And so, Greek thoughts and ways of marriage also affected the family as an institution. Apart from Greek culture, Roman culture also influenced the society’s few of the family.

We need to know all these because sometimes, too, the culture around us affects us very much. Often times, what we do as believers are dictated by the society. The culture and ideals of the Greek, who were mainly philosophers, affected marriages of their time. The culture the culture and thoughts of the roman affected all those who live within the territories of what constituted the then Roman empire.

We also have influences today. We have observed and we have grown within the system of marriage that is prevalent in our communities. Many of us have never sat down to think about the influence of the societal ideals and culture on our views on the family. Somehow we have accepted the Practice and views of people around us as the ideal. Thus we have tried to pattern our families and marriage after the dictates of the society. Those of us who have gone to school to school have been affected by the philosophy of the writer. When you study literature for example, you are studying the culture of a particular society at a particular time. Shakespeare’s, for example, reflects societal philosophy in his writings. Philosophy, being a way of life, can be subtly passed to you. When you read Shakespeare’s plays as well as other literature books you’re you are not just being entertained, you are being influenced.

Many marriages have also crumbled because we have idolized the media. It goes without saying that the media exerted an unwholesome influence on the family. A lot of people have foolishly swallowed whatever the media has projected hook, line and sinker. It is unfortunate however that media practitioner know that they are only actors and performers. They have never intended that we make all that they try to project our way of life. The print and the electronic media have been elevated at the expense of the family. A good proportion of what goes on , on television is nothing but mere entertainment.